Creative Analytics by Motion

Know exactly which creatives are working, which aren't, and what to test next.

Stop guessing. Stop spiralling in Ads Manager. Motion identifies the patterns behind your winners so you can scale what works — and stop wasting spend on what doesn't.

✔ Trusted by 2,100+ teams
✔ 14-day free trial
✔ No credit card required
Trusted by 2,100+ top DTC advertisers
HexClad
Jones Road Beauty
Ridge
Vuori
True Classic
Obvi
Wpromote
Creative Analytics by Motion

Answer the most important questions about your ad performance.

Most creative teams make decisions based on gut feel and partial data. They check ROAS, run a new test, and hope it works.

Motion gives you something better: real answers to big questions:

  • Which messaging angle is driving the highest hold rate?
  • Why is your latest launch tanking?
  • What visual format is unlocking scale while the rest go stale?

Creative Analytics is built to answer those questions. Fast.

AI Tagging by Motion

Within minutes of sign-up, every ad creative in your account is tagged and categorized.

Motion's AI reads every creative in your account — format, hook, angle, persona — so you can skip the guesswork and get a direct answer to any question about your ad performance.

Our AI understands creative strategy frameworks, decodes winning variables, and allows you to analyze your creative in mindbending ways with zero manual work. It works across your entire creative library, running continuously in the background, so your data is always current.

Top Ads Report

"Which of my ads are actually driving results?"

Surface the ads that are moving the needle — ranked by spend, ROAS, CPC, or any custom metric you care about.

No more sifting through the ad manager and speculating. No more spreadsheet exports. Your top performers are right there, with creative thumbnails and performance data side by side, so you can act on what's working before the window closes.

  • Rank creatives by any metric — spend, ROAS, CPC, CTR, and more
  • Group by creative, ad name, headline, and more
  • Filter by date range, campaign, ad set, or channel
See it in action
Comparative Report

"What are the macro trends across my best ads?"

Stop evaluating ads one by one. Start seeing patterns.

The best creative teams don't just know which ad won. They know why — and they use that to help them win again.

Motion's Comparative Reports let you group your creatives by visual type, messaging angle, target persona, hook style, or any other dimension. Then compare how each group performs head-to-head.

Is UGC outperforming static? Is your "problem-solution" hook beating your lifestyle angle? Is one creator driving 3x the ROAS of another? You'll know. And you'll know what to double down on.

  • Group by: visual format, messaging angle, target persona, hook type, creator, and more
  • Compare performance across any metric
  • Identify your highest-leverage creative patterns — not just one-off wins
  • Build a repeatable system for scaling what works
Explore Comparative Reports
"Motion was the missing link in helping our media buyers and creative team align on ad performance. We finally have a shared language — and it's data."
Cody Plofker
Cody Plofker CEO — Jones Road Beauty
"Every fast-growing DTC brand I know uses Motion. It's the core of our creative testing program."
Connor Rolain
Connor Rolain Head of Growth — HexClad
Launch Analysis

"How are my new ads tracking against my goals?"

Launching a new creative batch is exciting. Watching a new ad scale and convert? Even more exciting. But spending on a dud can destroy unit metrics.

Set your spend and ROAS targets in Motion, then see at a glance how many of your recently launched ads are winning, holding steady, or underperforming — all within a defined timeframe.

Catch the underperformers early. Double down on the ones pulling ahead. No more waiting weeks to find out if a new ad is a hit.

  • See launched ads, scaled ads, and winners in one view
  • Track launch performance across any timeframe
  • Filter ads by any metric or AI tag
See Launch Analysis
AI Chat

"What would the best creative strategist in the world recommend?"

Ask Motion's AI. Get an exact, real answer.

Not a generic answer. Not a dashboard that leaves you guessing. A direct, context-aware answer based on your account's actual creative data.

Ask Motion which hooks to test next. Ask which audiences you haven't tapped into. Ask why your latest winner is working and how to replicate it. Motion's AI has analyzed your ads, read the patterns, and knows your brand — so every answer is specific to you, not a generic best practice.

  • "Which hooks are driving the most thumbstops this month?"
  • "What creative format should I test next for my Gen Z audience?"
  • "Why is this ad outperforming everything else in my account?"
  • "What are my biggest creative gaps right now?"
Try AI Chat

Trusted by 2,100+ top global advertisers.

From fast-growing DTC brands to performance agencies managing nine-figure budgets — the world's best creative teams run on Motion.

2,100+
Teams
$14B
Ad spend analyzed
Plans for all stages of growth
Start knowing. Keep winning.
Whether you're a lean in-house team or a full-scale performance agency, Motion scales with you. Pick the plan that fits where you are today — and grow into what you need next.
No credit card required for trial.
Andie Weisenburger, Sr. Performance Marketing Manager
"I'm a big Motion fan over here. It's made weekly reporting on our creative tests so much easier."
Connor Rolain, Head of Growth at HexClad
"Every fast-growing DTC brand I know uses Motion. It's the core of our creative testing program at HexClad."
Savannah Sanchez, Meta & Tiktok Ad Creative Expert
"I honestly couldn't live without Motion at this point. It helps us go from dissecting data to briefing editors to knowing what iterations to make next."
Cody Plofker, Chief Executive Officer
"Motion was the missing link in helping our media buyers and creative see eye-to-eye on ad performance."
Ashvin Melwani, Chief Marketing Officer
"Motion enables us to focus on what's truly important: creative strategy. Our team continues to make impactful creative decisions in less time, which has been huge for our win rates."