Creative strategy skills
for your AI agent

Runs a structured brand intake interview and then conducts web research to build a comprehensive brand context document. This is the prerequisite context layer for all downstream creative strategy.

Review-mining system that turns customer reviews into pain points, triggers, objections, transformations, and swipeable phrases for ad copy.

Strategic framework for mapping pain/persona intersections, messaging angles, and awareness stages. Defines the structure for organizing your full-funnel creative strategy.

Library of structural ad concepts — the cognitive or emotional mechanisms that define how an ad creates meaning between its hook, visuals, and narrative. Includes mechanics like The Implied Answer, Social Witness, Trojan Horse, and more.

Reference library of 45+ visual ad formats for Meta and paid social — video and static formats organized by funnel fit, mechanic pairing, and production complexity.

Writes psychologically driven hooks and opening lines for ads and social content. Generates scroll-stopping hooks tailored to your product, persona, and awareness stage.

Reference library of 35+ hook and headline tactic types that create psychological tension — from Contrarian hooks to Social Proof to Identity Callouts and more.

Swipe file of native hook templates curated from real viral social media content. Makes hooks sound like something a real person would post, not an ad.