Benchmarks by Motion | Creative performance benchmarks by industry

Your monthly ad spend tier

Health & Wellness Industry

Your Segment Benchmarks

How brands in your spend tier perform across the Health & Wellness industry.

Expected Hit Rate

3.85%

Unweighted avg across 141 accounts

Median Creative Volume

3.3/wk

Typical weekly creative output

Top Performer Volume

3.0/wk

Volume of the top 25% of accounts by winners

Volume Gap to Top Performers

–0.3/wk

Difference from median to top performer

Leaderboards

Top-performing formats, assets and hooks in your tier — ranked by hit rate.

Name

Hit Rate

Spend Use Ratio

68 visual formats

See real ad examples for each format

Interactive

How many creatives do you need to launch per week to likely hit a winner?

Creatives launched per week 5

Probability of hitting a winner this week 26.0%

Based on a 3.85% hit rate for your tier · P(≥1 winner) = 1 − (1 − p)^N

Strategy

What the data consistently tells us about how winning ads actually happen.

1. Winners are statistically rare

Most ads will not become winners. That is normal behavior in this system, not proof of weak strategy.

2. Volume creates opportunity

Higher output does not guarantee each ad is better. It increases your chances of discovering outliers that scale.

3. Format performance is contextual

The same format can perform differently by vertical, scale, timing, and saturation. Universal "best format" lists are misleading.